SoundCloud integrates with Instagram
This one kind of snuck under the radar but it is really quite a big deal - especially given the aggressive stance that Spotify has taken recently.
Aside from their recents moves to expand the monetisation side of the service, partnering (if that's the right word) with Facebook to bring Instagram integration to the platform really will make it possible for independent artists to create new ways of promoting themselves by targetting their fanbase more directly. Sharing tracks from their SoundCloud account directly to Instagram Stories could mark a radical shift in the possibilites open to content creators and, given the popularity of SoundCloud in the creative market, could pave the way for a whole new business model. Check out the full story here
Simon Usiskin makes an impact at DevCom
Flip Managing Director Simon Usiskin made a big impact with his presentation at DevCom. The topic was how to bring the music and game industries closer together and to work to be mutually beneficial. If you missed it and want to know more, drop us line!
As FLIP Entertainment is active in both the music and gaming industries, our team tries to go and attend both music and gaming events around the globe to keep a close dialogue with both industries and, of course, spread the word about the music and gaming gap that we bridge.
This time around, FLIP’s Mehdi Benkirane will be attending Cannes Lions this week to catch up with awesome sync agencies, lifestyle brands, and music publishers from all around the globe. It is Mehdi’s first Cannes Lions so we wish him the best of luck with the week long madness though we’re not that sympathetic as unlike the rest of us, he’ll get to use his summer wardrobe.